About

Brand craft
meets conversion

I'm a creative director and art director with 20+ years building brands, leading teams, and producing work that performs. My career spans major agencies, in-house leadership, and co-founding a D2C healthcare brand from zero.

I sit at the intersection where strategic thinking and hands-on craft meet commercial outcomes. Whether it's concepting a campaign, directing a shoot, or redesigning a brand system, I think about how every creative decision maps to a business result.

I'm a Getty Images contributor, bilingual (English & Spanish), FAA Part 107 certified drone pilot, and available for remote or in-house roles.